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Retail Activation: YōK

Exploration

Create a solution for video game accessories that has competitive features, provides margin enhancement and has a domestic fulfillment capability.

Pre-Activation

  • Activated the network to create the YŌK brand and develop packaging.
  • We blended our ability to source product, our logistics and vendor of record solutions as well as our financing capabilities.

Activation   

    • Product development within trending categories.
    • Vendor of record activation including operations, finance, retail planning and strategy, IT support and legal.
    • CITIES Creative: brand name, packaging and sales presentations. 

Expansion

  • Since launching in March of 2016 we have shipped 26 different items.
  • Our retail partner has sold over $22 million of YŌK product.