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Exploration

In 2015, PopSockets was a mobile accessory with a ton of potential. CITIES partnered to help pave their retail path. When we started, they had less than 10 employees and shipped only a few PO’s to wholesale customers.

Pre-Activation

  • PopSockets and CITIES develop strategic growth plan including Operations  and Finance – as they become the second fastest growing company in America.   
  • Set up in tier 1 retailers in just six weeks.   
  • Initiate conversations between retail leads as PopSockets as they quickly  moved forward.

Activation   

  • Develop, design and source in-line permanent fixtures and feature corrugates.
  • Assist with invoicing and charge back options.
  • Create launch strategy and marketing as well as create the tools and templates PopSockets uses to run their business today.
  • Assist with EDI integration and 3PL training.
  • Manage PopSockets business with various licensing departments.
  • [Produce Poptivism content. Video Attached.] 

Expansion

  • Target Vendor of the Year Award in 2017.
  • Created a new category that grew sales over $30M in one year.
  • With CITIES national footprint, PopSockets was launched in Target, Best Buy, Walmart,   Walgreen’s, Home Depot, GameStop and others.